With loud colors, funky fabric patterns, and a lot of playfulness, Betsey Johnson has been an icon in the fashion industry for decades. In 2010 the Betsey Johnson company wanted to redesign their site to improve both the user experience as well as the aesthetic. The final design we created was a clean, quiet, white layout where Betseys work would stand-out.
Also shown here are a few of the initial design directions that we pitched using many of the visual elements of the Betsey brand.