Betsey Johnson

Designing an ecommerce site for Betsey Johnson.

Betsey on laptop
Betsey Johnson home page
Alternate pitched directions
Betsey Johnson home page
Betsey Johnson home page
Betsey Johnson home page


Site Design



With loud colors, funky fabric patterns, and a lot of playfulness, Betsey Johnson has been an icon in the fashion industry for decades. In 2010 the Betsey Johnson company wanted to redesign their site to improve both the user experience as well as the aesthetic. The final design we created was a clean, quiet, white layout where Betseys work would stand-out.

Also shown here are a few of the initial design directions that we pitched using many of the visual elements of the Betsey brand.