Betsey Johnson


Designing an ecommerce site for Betsey Johnson.


With loud colors, funky fabric patterns, and a lot of playfulness, Betsey Johnson has been an icon in the fashion industry for over 30 years. In 2010 the Betsey Johnson company wanted to redesign their site to improve both the user experience as well as the aesthetic. The final design we created was a clean, quiet, white layout where Betsey’s work would stand-out.

Also shown here are a few of the initial design directions that were pitched using many of the visual elements of the Betsey brand.